Customer success story · The first site on CuriousSealife Adventure, Southend-on-Sea (UK)

Every animal at Sealife Adventure has a page.

Visitors scan an exhibit sign and meet the animals on their own phone, with nothing to install.

Try their guide See what they run

Exhibits: 51
Species: 220
Animals known by name: 42
Visitor page views: 42k

Figures from the Curious platform for Sealife Adventure.

What they run on Curious.

All of this is in their live guide today.

Exhibit pages

From the rockpools to the croc pool.

Every exhibit has a list page: who lives there, what to spot and how many species are left to find. The guide covers every exhibit on site, including the British coast tanks and the tropical Reef tanks.

It goes on to the Swamp, the Croc Pool, the Butterfly House and the Ants, then the penguins, otters, meerkats, mongooses and macaques.

The Meerkats page lists six tortoises too. Bert, the smallest, loves to bask with the meerkats and lets them sit on his shell.

Sealife Adventure's Meerkats exhibit page, listing the tortoises Bert, Ernie, Florentine and Hank

Named animals

Every animal known by name.

Named animals get a profile of their own, with a note from the people who look after them.

Hank is their biggest tortoise. He loves chin scratches and is always the first to greet his keepers.
Jim, the African dwarf crocodile, is sometimes given a blue ball to play with, and he loves it.
Squash is the smallest of their Humboldt penguins, and the one with the most spots.
The cownose rays are called Flip, Flap, Flop and Floop.

All of this keeper knowledge is given to visitors as if told by an educator.

Conservation status

The Red List, beside the tank.

More than 150 of their species pages show the animal’s IUCN Red List status.

David Copperfield and Harry Houdini are Asian small-clawed otters, which are Vulnerable. Xena the zebra shark and Hank’s species, the African spurred tortoise, are Endangered.

When the IUCN reassesses a species, its page changes too. Nobody on the team has to remember.

Keeper films

Seven films, played at the exhibit.

Their team takes visitors behind the scenes:

Feeding the Penguins
Feeding the Meerkats
Feeding the Macaques
Feeding the Piranha
Get to know our Croc, Jim
The secret life of Ants
About our Sharks & Rays

Talks and feeds

Five every day, nine at weekends.

Today’s times are on every page, and a banner goes up fifteen minutes before each one.

11:30Penguin FeedEvery day
12:00Dino TourWeekends
13:15Macaque TalkWeekends
13:30Meerkat FeedEvery day
14:15Clownfish TalkWeekends
14:30Piranha TalkWeekends
15:00Mongoose FeedEvery day
15:15Meerkat FeedEvery day
15:30Penguin FeedEvery day

Quizzes

Twelve quizzes and a quiz trail.

A conservation quiz at the Wave Tank has a partner at the Ocean tank, so staff can check learning outcomes and visitors can see what they discovered during their visit.

Guests on the otter experience take a short quiz before it and another after, so the team can measure what the experience actually teaches.

They have a quiz trail through their zones too: Essex Coastline, Temperate Seas, The Tropics, Tropical House, Prehistoric Pangea, the Outpost, and Quarantine and Life Support. Great for younger visitors!

Experiences

Four feeds to book.

The Penguin, Meerkat, Otter and Shark & Stingray Feeds are listed on the welcome page and linked from the relevant exhibit pages. A “Book now” button goes straight to their booking page, and drives additional revenue.

Audio guide

The plant room, explained.

Their audio guide tells visitors how the plant room cleans the water for the Ocean tank and the coastal and abyss areas.

Badges

A badge for the first find.

The first sign a visitor scans earns the First Find badge. Each exhibit then counts what’s left: the Rockpools has nine things to find.

Sealife Adventure's Rockpools exhibit as a Live Label on a wall TV: beadlet anemone, common starfish, hermit crab and three-spined stickleback — Their Rockpools exhibit as a Live Label, in their own colours. Any exhibit page can run on a screen with a browser. More about Live Labels

Try it yourself

Their guide, in your hand.

This is Sealife Adventure’s real guide, exactly as their visitors see it. Point your phone’s camera at the sign, or open it right here.

Open their guide No app, no sign-up.

**Scan me**Meet the animals on your phone

QR code that opens Sealife Adventure's guide — **Scan me**Meet the animals on your phone

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