Curious costs you nothing.
And it earns you money. Pay £0 a month for everything in Accelerate, and earn from every 12-month pass your visitors buy.
£0 a monthEverything in AccelerateNo contract
- 1
They scan a sign.
Photo, names and conservation status are always free.
- 2
They pay in one tap.
No app, no account, no e-mail.
- 3
They meet Bramble.
And every animal, every visit, for 12 months.
Screens drawn for Harbourside Aquarium, a made-up site.
Better than paper.
Visitors already pay for a guidebook. With Curious, you give them one that moves, talks and comes back with them next time.
| A printed guidebook | Guide Pass | |
|---|---|---|
| Cost to you | Design, print and delivery for every edition | £0 a month for Curious while Guide Pass is on |
| When something changes | Wait for the next print run | Edit it in your portal, live in minutes |
| Stock | Boxes in the shop store, and leftovers when an animal moves on | None |
| What’s inside | Words and photos | Keeper films, audio guides, trails, badges and the quiz |
| Next visit | Bought again, or left at home | Still on their phone, for 12 months |
| What you learn | How many you sold | What visitors opened, how long they stayed and what the quiz says they learned |
What the pass unlocks.
Every visitor who scans a sign meets the animal. The pass tells them its story.
Who’s in the tank.
- The photo
- The common name
- The scientific name
- The IUCN conservation status
- Live Labels in your building, in full
- Collect donations, if you choose
Every scan still counts in Insights, whether or not they buy.
Everything else.
- Each animal’s name, sex, age, size and weight
- Stories, fun facts and keeper’s notes
- Keeper films and audio guides
- Quizzes, today’s trail, badges and the Discovery Hub
- Likes and favourites
How the money moves.
Revenue is paid into your own account, and you’re the seller on the receipt. Our share arrives on its own.
- The visitor£3.00
Pays with Apple Pay, Google Pay or credit/debit card, right in the guide.
- Your account£2.25
You keep 75%, less Stripe’s card fee. You’re the seller, so VAT and refunds work like any normal sale.
- Curious75p
We keep a 25% fee, split off automatically at the moment of sale. No invoices needed.
What you could earn.
You keep£3,955per month
- Passes sold1,667
- Revenue£5,835
- Our fees−£1,459
- Processing fees−£421
- Curious monthly fee£0
- Better off than paying £199 a month for Accelerate£4,154
An estimate, not a promise. Includes the standard UK card fee of 1.5% + 20p per transaction, before VAT.
Three ways to buy.
On their phone.
The upsell sits under the animal’s photo, names and conservation status.
At the till.
Sell redeemable codes at admissions or retail, through the till system you already have.
Free passes, if you choose.
Donate free passes to school groups, members or anyone you like.
Questions.
Do we pay anything?
No monthly fee. We keep 25% of each pass, and Stripe’s card fee comes out of your share. If nobody buys a pass, you pay nothing.
Can we keep a monthly plan and sell passes too?
No. Guide Pass replaces your plan, and it is the only way to sell passes. Turn it off any time and choose a plan again.
What happens if we turn it off?
You choose a plan, and the whole guide is free to every visitor again, including anyone who bought a pass. Passes are yours to sell, so if you leave Curious while some are still running, any refunds are yours to decide.
Who handles VAT and refunds?
You do, as with anything you sell in the shop. You are the seller, so each sale sits in your own Stripe account and your own books, and you can refund it from your Stripe dashboard. Our 25% isn’t returned on a refund or a dispute: it pays for selling through Curious.
Do visitors need an app or an account?
No. The guide opens in their phone’s browser and the pass stays on that phone. We never ask for a name or an e-mail address.
What if a visitor changes phone?
Every pass comes with a short code. Typing it in on another phone opens the guide there for the rest of the 12 months.
Do Live Labels need a pass?
No. The screens in your building always show the full content.
Can we keep selling our printed guide?
Yes. You could run both for a season and see which your visitors prefer.
Ready when you are.
£0 a month, everything in Accelerate, and no contract.