Fact files
A page for every animal.
Species get a big photo, description, a keeper’s note and their conservation status. Named animals get extra fields for age, size, favourite food and more.
NewLive Labels: use Curious to power your animal ID screens
Your animals have stories. We help you tell them.
The digital visitor guide for zoos, aquariums and wildlife parks. Visitors scan the sign at any exhibit and meet the animals in front of them: their stories, keeper films, audio guides and quizzes.
From £79 a month, or free with Guide Pass
No app
Opens in a standard phone browser.
Films & audio
Upload your videos and audio guides.
Quizzes
Quick to play, scored instantly, badges earned.
Discovery trails
Fourteen badges and a trail every day.
Talks and feeds
Reminders and alerts for each one.
IUCN status
Conservation status for every species.
Customer success storySealife Adventure, Southend-on-Sea (UK)
Now every visit comes with a story.
Sealife Adventure runs its entire visitor guide on Curious: 51 exhibits, 220 species and nine talks & feeds each day, all on visitors’ own phones.
Read their story
The best bits.
Audio guide
Otter talk · Keeper Amy 0:48 / 2:10
Films & audio
Hear it from the keepers.
Behind-the-scenes videos from your keepers, and audio guides from your educators, played by visitors right at the exhibit.
Quizzes
The quiz they’ll actually want to take.
Quick questions, instant scores and a badge for full marks. Nobody notices they’re learning.
Exhibit pages
Each exhibit gets its own front page.
Who lives there, what to spot and what to do next, with each resident’s story one tap away.
Next talk
Penguin feeding in 05:00
Talks and feeds
Nobody misses the penguin feed.
Today’s talks are a tap away on every page, with an alert banner fifteen minutes before each one starts.
Experiences
Sell the experiences you already run.
Encounters, tours and annual passes, offered beside the animal they’re about, linking straight to your booking page.
Sea Turtle Rescue
£3,240 raised of £5,000
Appeals
Let your animals make the appeal.
Run an appeal for a rescue, a new habitat or a partner charity, with a goal if you choose. Visitors donate in one tap, paid straight into your account.
Live Labels
Turn any screen into a living label.
Our built-in kiosk mode turns any screen into a Live Label for your exhibit. Use whichever screen meets your needs.
Insights
See what visitors read, watch and learn.
Each scan tells you a little more about your visitors. Available 24/7 in your Portal, with a summary in your inbox every Monday.
For your visitors
A guidebook for every visitor.
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Welcome · 10:00
It starts at the entrance.
One scan on arrival opens your welcome page: today’s talks, the WiFi details, and a custom discovery trail.
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How it works · 10:01
Ten seconds to learn how.
Find a sign, scan it with the phone camera, and meet the animals who live there. No app and no account needed.
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What they get · 10:02
Then they know what to look for.
Every animal they meet joins their collection, so their visit has a goal before they reach the first tank.
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Their day · All day
By their side, for the whole day.
Their progress so far, talk reminders, and a button to scan the next sign. They come back to it all day.
Discovery trails
Every visit becomes a treasure hunt.
A quiet progress ring follows every visit, helping your visitors to discover more and rewarding them with badges as they go.
How much of the site they’ve found, always on screen.
They stay longer: the ring and fourteen badges give the day a goal.
Median visit lengthFourteen badges to collect.
5 of 14 collected on this visit
- First FindOpen your first fact file
- ExplorerDiscover in 3 different exhibits10% off in the shop
- Quiz WhizFinish a quiz
- Film FanWatch 2 videos
- All EarsListen to 2 audio guides
- SuperfanHeart 5 favourites
- Welcome BackVisit on a second day
- Deep DiverDiscover 25 species
- Perfect ScoreScore 100% on a quiz
- Zone CompleteSee everything in one exhibit
- Zone MasterComplete 3 exhibits
- SpotterFind something new since your last visit
- TrailblazerFinish a Today’s trail
- CompletionistDiscover everything
Since your last visit
They come back, and the guide picks up where they left off.
Welcome Back and Spotter badges reward a second visit.
Returning visitors- Welcome BackVisit on a second day
- SpotterFind something new since your last visit
Five new stops each morning.
They see more of the site: the trail pulls them to the corners they’d have walked past.
Journeys
Attach a reward to any badge.
They visit the shop: staff mark the reward claimed at the till.
Rewards claimed
Full marks in a quiz earns a badge.
Quiz results arrive question by question, so you can see what visitors learned.
Quiz resultsA game for them. Results for you.
See Insights
On every plan
Live Labels.
Any screen you already own becomes a living exhibit label, with the same photos, names and stories visitors see on their phones.
Try it in
RockpoolsFernhollow Wildlife ParkSealife AdventureHarbourside Aquarium
Next talk Shore keeper talk · 13:00Rockpool talk · 13:00Rockpool talk · 13:00in 25 min
12:35
Who lives here
4 species · tap one to meet itTap an animal to find out moreTake it with you: scan the sign by the tank
Beadlet anemone
Actinia equina IUCN Red List: Not evaluatedA rock-pool regular that looks like a blob of red jelly at low tide. When the water comes back in, it opens up to show a crown of up to 192 tentacles.
- Size
- Up to 7 cm across
- Eats
- Shrimps and tiny fish
- Found
- Rocky shores, NE Atlantic
Did you know?Look for a ring of blue beads under the tentacles. Beadlets use them to sting neighbours that get too close.
Also in Rockpools
Powered by Curious
Common starfish
Asterias rubens IUCN Red List: Not evaluatedUsually orange with five arms, each lined underneath with hundreds of tiny tube feet that it walks on and uses to grip.
- Size
- 10 to 30 cm across
- Eats
- Mussels and clams
- Found
- North Atlantic coasts
Did you know?It eats by pushing its stomach out of its body and into a mussel’s shell. A lost arm grows back over a few months.
Also in Rockpools
Powered by Curious
Hermit crab
Pagurus bernhardus IUCN Red List: Not evaluatedA crab with a soft body that borrows an empty sea-snail shell for protection, and carries it everywhere.
- Size
- Body up to 10 cm
- Eats
- Almost anything it finds
- Found
- Shores and shallow seas
Did you know?As it grows it has to move house, so it is always checking empty shells for a better fit.
Also in Rockpools
Powered by Curious
Three-spined stickleback
Gasterosteus aculeatus IUCN Red List: Least concernA small, tough fish named after the three sharp spines on its back. It lives in rivers, estuaries and the sea.
- Size
- 4 to 8 cm
- Eats
- Tiny invertebrates
- Found
- Fresh, brackish and sea water
Did you know?In spring the males turn red underneath, build a nest from plants, and guard the eggs themselves.
Also in Rockpools
Powered by Curious
Accelerate plan
Insights.
What visitors read, how long they stayed and what the quizzes say they learned, with a summary in your inbox every Monday.
This week’s story, written for you.
- Views and visitors against last week
- Your hall of fame: busiest day and record week
- How you compare with other Curious sites, anonymously
For your team
The setup is the easy part.
Updates take minutes, not hours. Easy-to-use forms let you edit names, photos, stories and everything else, and a live preview shows what your visitors see.
Problems found before visitors find them.
Typos and missing photos are flagged overnight, so the guide is right before the doors open.
Add an exhibit in minutes.
Give it a name, choose when visitors can see it, then add its animals.
Sign up and brand it.
Your logo and your colours, on every page visitors see.
Add your animals.
Exhibits, species, residents, talks and quizzes, in one portal.
Print the codes.
One QR code per exhibit, ready for your signs.
Put them up.
Visitors scan. A 60-second tour shows your team around on first sign-in.
Pricing.
One monthly price for the whole site. Unlimited exhibits and species, no setup fee, no hardware and no contract.
Discover
A feature-packed digital guidebook for every visitor
£79a month
- Site map & basic information
- Rich species profiles
- Talk and feed times
- Live Labels for your screens
- Custom branding & styling
No contract · Cancel any time
Engage Best value
A media-rich experience for deeper visitor engagement
£129a month
- All features of Discover, plus:
- Create exhibit audio guides
- Add videos, quizzes & links
- Share blogs & staff profiles
- Social sharing & upvotes
No contract · Cancel any time
Accelerate
Gain powerful insights and drive incremental revenue
£199a month
- All features of Engage, plus:
- Insights: visitors, education & exhibits
- Accept donations from your visitors
- Sell annual passes & experiences
- Feedback & visitor surveys
No contract · Cancel any time
or
Guide Pass New
£0a month
Curious is free, and you earn from every pass your visitors buy.
- Everything in the Accelerate plan
- Basic species information stays free to everyone
- Visitors buy a pass to get the full guidebook
- Your revenue is paid into your own account
Every plan includes the visitor guide, Live Labels on any screen you already own, and free onboarding support. Prices in GBP, billed monthly by card.
What it costs per visitor.
Put in your annual visitors and pick a plan. The monthly price becomes pence per visitor.
0.5pper visitor
£948 a year. Discover at £79 a month, for 200,000 visitors a year.
Fancy a chat?
E-mail [email protected] or send a message here. Send us your branding and a few of your animals and we’ll build you a preview in your own colours.